/* ============================================================================
   POSITIONIERUNGS-AUDIT · positionierung.marketingjoes.com
   Marketingjoes-Brand: Navy #1F2A44 · Gold #D4AF37 · Weiß · Fast-Schwarz.
   Premium ohne Pomp: viel Weißraum, eine Akzentfarbe, Dossier-Ästhetik.
   Mobil-first. prefers-reduced-motion wird respektiert.
   ============================================================================ */

:root {
  --navy: #1F2A44;
  --navy-deep: #141d33;
  --navy-ink: #0e1526;
  --gold: #D4AF37;
  --gold-soft: #e6cd7a;
  --ink: #111111;
  --paper: #ffffff;
  --mist: #f5f6f9;
  --line: #e3e6ee;
  --muted: #5a6274;
  --muted-on-dark: #aab3c7;
  --red: #b3452f;
  --amber: #c07f28;

  --font-display: "Fraunces", Georgia, serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --wrap: 1080px;
  --wrap-narrow: 720px;
  --radius: 14px;
  --shadow-soft: 0 10px 40px rgba(20, 29, 51, 0.10);
  --shadow-card: 0 2px 10px rgba(20, 29, 51, 0.06);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  font-size: 16.5px;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 20px; }
.wrap-narrow { max-width: var(--wrap-narrow); margin: 0 auto; padding: 0 20px; }

/* ---- Typo ---------------------------------------------------------------- */

h1, h2, h3 { font-family: var(--font-display); font-weight: 600; line-height: 1.12; letter-spacing: -0.01em; }
h1 { font-size: clamp(2.1rem, 5.6vw, 3.6rem); }
h2 { font-size: clamp(1.7rem, 3.6vw, 2.5rem); }
h3 { font-size: 1.2rem; line-height: 1.3; }

.eyebrow {
  display: inline-block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gold);
  margin-bottom: 18px;
}

.gold-i { font-style: italic; color: var(--gold); }

/* ---- Hero ---------------------------------------------------------------- */

.hero {
  background:
    radial-gradient(1100px 520px at 80% -10%, rgba(212, 175, 55, 0.13), transparent 60%),
    radial-gradient(900px 600px at -10% 110%, rgba(212, 175, 55, 0.07), transparent 55%),
    linear-gradient(165deg, var(--navy) 0%, var(--navy-deep) 55%, var(--navy-ink) 100%);
  color: #fff;
  padding: 84px 0 72px;
  position: relative;
}

.hero .wrap-narrow { position: relative; z-index: 1; }

.hero h1 { color: #fff; margin-bottom: 20px; }
.hero .lead { color: var(--muted-on-dark); font-size: 1.1rem; max-width: 40rem; }
.hero .lead strong { color: #fff; font-weight: 600; }

/* Satz-Schärfer: das Signature-Element. Ein vager Satz verliert Deckkraft,
   der spitze Satz wischt sich von links frei (clip-path), Cursor in Gold. */
.schaerfer {
  margin: 40px 0 36px;
  border-left: 3px solid var(--gold);
  padding: 6px 0 6px 22px;
}

.schaerfer .s-label {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--muted-on-dark);
  margin-bottom: 8px;
}

.schaerfer .s-vage {
  font-family: var(--font-display);
  font-style: italic;
  font-size: clamp(1.05rem, 2.6vw, 1.35rem);
  color: var(--muted-on-dark);
  text-decoration: line-through;
  text-decoration-color: rgba(212, 175, 55, 0);
  text-decoration-thickness: 2px;
  opacity: 0.9;
}

.schaerfer .s-spitz {
  font-family: var(--font-display);
  font-size: clamp(1.15rem, 3vw, 1.55rem);
  color: #fff;
  margin-top: 10px;
  clip-path: inset(0 100% 0 0);
}

.schaerfer .s-spitz .caret {
  display: inline-block;
  width: 3px;
  height: 1em;
  background: var(--gold);
  vertical-align: -0.12em;
  margin-left: 4px;
}

@media (prefers-reduced-motion: no-preference) {
  .schaerfer .s-vage { animation: durchstreichen 0.7s ease-out 1.1s forwards; }
  .schaerfer .s-spitz { animation: freiwischen 1.6s cubic-bezier(0.6, 0, 0.2, 1) 1.7s forwards; }
  .schaerfer .s-spitz .caret { animation: blinken 0.9s steps(2) infinite; }
}
@media (prefers-reduced-motion: reduce) {
  .schaerfer .s-vage { text-decoration-color: rgba(212, 175, 55, 0.85); }
  .schaerfer .s-spitz { clip-path: none; }
  .schaerfer .s-spitz .caret { display: none; }
}

@keyframes durchstreichen { to { text-decoration-color: rgba(212, 175, 55, 0.85); opacity: 0.55; } }
@keyframes freiwischen { to { clip-path: inset(0 0 0 0); } }
@keyframes blinken { 50% { opacity: 0; } }

/* ---- Buttons ------------------------------------------------------------- */

.btn {
  display: inline-block;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1.02rem;
  padding: 16px 32px;
  border-radius: 10px;
  border: 0;
  cursor: pointer;
  text-decoration: none;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}

.btn-gold {
  background: var(--gold);
  color: var(--navy);
  box-shadow: 0 6px 24px rgba(212, 175, 55, 0.35);
}
.btn-gold:hover { transform: translateY(-2px); box-shadow: 0 10px 30px rgba(212, 175, 55, 0.45); }
.btn-gold:active { transform: translateY(0); }

.btn-hint { display: block; margin-top: 12px; font-size: 0.86rem; color: var(--muted-on-dark); }

:is(a, button, input, textarea, summary):focus-visible {
  outline: 3px solid var(--gold);
  outline-offset: 2px;
}

/* ---- Sektionen ----------------------------------------------------------- */

.section { padding: 76px 0; }
.section-mist { background: var(--mist); }
.section-head { max-width: 620px; margin-bottom: 44px; }
.section-head p { color: var(--muted); margin-top: 14px; }

/* Ablauf-Strip (3 Schritte, echte Sequenz) */
.ablauf {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.ablauf .schritt {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px 24px;
  box-shadow: var(--shadow-card);
}
.ablauf .schritt .nr {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.5rem;
  color: var(--gold);
  margin-bottom: 8px;
}
.ablauf .schritt p { color: var(--muted); font-size: 0.95rem; margin-top: 6px; }

/* Auswertungs-Inhalt (Dossier-Vorschau) */
.dossier-liste { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.dossier-item {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 26px;
  box-shadow: var(--shadow-card);
}
.dossier-item h3 { margin-bottom: 8px; }
.dossier-item p { color: var(--muted); font-size: 0.96rem; }
.dossier-item .tag {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gold);
  background: rgba(212, 175, 55, 0.1);
  border: 1px solid rgba(212, 175, 55, 0.35);
  padding: 4px 10px;
  border-radius: 99px;
  margin-bottom: 14px;
}

.ehrlich-hinweis {
  margin-top: 26px;
  border-left: 3px solid var(--gold);
  background: var(--paper);
  border-radius: 0 var(--radius) var(--radius) 0;
  padding: 20px 24px;
  color: var(--muted);
  font-size: 0.98rem;
  box-shadow: var(--shadow-card);
}
.ehrlich-hinweis strong { color: var(--ink); }

/* ---- Audit-Bogen (Formular) ---------------------------------------------- */

.bogen { position: relative; }

.bogen-fortschritt {
  position: sticky;
  top: 0;
  z-index: 5;
  background: rgba(245, 246, 249, 0.92);
  backdrop-filter: blur(6px);
  padding: 12px 0;
  margin-bottom: 8px;
}
.bogen-fortschritt .bar {
  height: 4px;
  background: var(--line);
  border-radius: 99px;
  overflow: hidden;
}
.bogen-fortschritt .bar span {
  display: block;
  height: 100%;
  width: 0%;
  background: var(--gold);
  border-radius: 99px;
  transition: width 0.35s ease;
}
.bogen-fortschritt .stand {
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--muted);
  margin-top: 7px;
}

.frage {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 30px 28px;
  margin-bottom: 20px;
  box-shadow: var(--shadow-card);
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}
.frage:focus-within { border-color: var(--gold); box-shadow: var(--shadow-soft); }
.frage.beantwortet { border-color: rgba(212, 175, 55, 0.55); }

.frage .kopf { display: flex; align-items: baseline; gap: 14px; margin-bottom: 6px; }
.frage .nr {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.35rem;
  color: var(--gold);
  min-width: 2rem;
}
.frage label.titel { font-family: var(--font-display); font-weight: 600; font-size: 1.22rem; line-height: 1.3; display: block; }
.frage .hilfe { color: var(--muted); font-size: 0.94rem; margin: 6px 0 16px; padding-left: calc(2rem + 14px); }

.frage textarea, .frage input[type="text"], .frage input[type="email"] {
  width: 100%;
  font-family: var(--font-body);
  font-size: 1rem;
  color: var(--ink);
  background: var(--mist);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 14px 16px;
  resize: vertical;
  transition: border-color 0.15s ease, background 0.15s ease;
}
.frage textarea { min-height: 108px; }
.frage textarea:focus, .frage input:focus { border-color: var(--gold); background: #fff; outline: none; }

.frage details.beispiel { margin-top: 12px; padding-left: calc(2rem + 14px); }
.frage details.beispiel summary {
  cursor: pointer;
  font-size: 0.87rem;
  font-weight: 600;
  color: var(--muted);
  list-style: none;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.frage details.beispiel summary::before { content: "→"; color: var(--gold); }
.frage details.beispiel summary::-webkit-details-marker { display: none; }
.frage details.beispiel[open] summary { color: var(--ink); }
.frage details.beispiel .bsp {
  margin-top: 10px;
  font-size: 0.92rem;
  border-left: 2px solid var(--line);
  padding-left: 14px;
}
.frage details.beispiel .bsp .schwach { color: var(--muted); }
.frage details.beispiel .bsp .stark { color: var(--ink); margin-top: 6px; }
.frage details.beispiel .bsp b { font-weight: 700; }

.frage .optional-zeile { display: flex; gap: 14px; flex-wrap: wrap; }
.frage .optional-zeile > div { flex: 1 1 240px; }
.frage .feld-label { font-size: 0.85rem; font-weight: 600; color: var(--muted); margin-bottom: 6px; display: block; }

/* Versand-Block */
.versand {
  background: var(--navy);
  border-radius: var(--radius);
  padding: 34px 30px;
  color: #fff;
  box-shadow: var(--shadow-soft);
}
.versand h3 { font-size: 1.35rem; margin-bottom: 6px; }
.versand p.hint { color: var(--muted-on-dark); font-size: 0.94rem; margin-bottom: 20px; }
.versand .felder { display: grid; grid-template-columns: 1fr 1.4fr; gap: 14px; margin-bottom: 18px; }
.versand input {
  width: 100%;
  font-family: var(--font-body);
  font-size: 1rem;
  padding: 14px 16px;
  border-radius: 10px;
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: rgba(255, 255, 255, 0.08);
  color: #fff;
}
.versand input::placeholder { color: rgba(255, 255, 255, 0.45); }
.versand input:focus { border-color: var(--gold); outline: none; background: rgba(255, 255, 255, 0.12); }
.versand .btn { width: 100%; text-align: center; }
.versand .klein { font-size: 0.82rem; color: var(--muted-on-dark); margin-top: 14px; }
.versand .fehler { display: none; margin-top: 14px; background: rgba(179, 69, 47, 0.2); border: 1px solid rgba(179, 69, 47, 0.5); border-radius: 8px; padding: 12px 14px; font-size: 0.9rem; }
.versand .fehler.sichtbar { display: block; }

/* Honeypot: für Menschen unsichtbar */
.hp-feld { position: absolute; left: -6000px; top: -6000px; opacity: 0; height: 0; overflow: hidden; }

/* ---- Über uns ------------------------------------------------------------ */

.ueber { display: grid; grid-template-columns: auto 1fr; gap: 28px; align-items: start; }
.ueber .monogramm {
  width: 74px;
  height: 74px;
  border-radius: 50%;
  background: var(--navy);
  color: var(--gold);
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.5rem;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.ueber p { color: var(--muted); }
.ueber p strong { color: var(--ink); }

/* ---- Footer -------------------------------------------------------------- */

.footer {
  background: var(--navy-ink);
  color: var(--muted-on-dark);
  padding: 36px 0;
  font-size: 0.88rem;
}
.footer .wrap { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.footer a { color: var(--muted-on-dark); text-decoration: none; }
.footer a:hover { color: #fff; }

/* ---- Danke-Seite --------------------------------------------------------- */

.danke-hero { min-height: 72vh; display: flex; align-items: center; }
.danke-karte { max-width: 620px; }
.danke-karte .schritte { margin: 28px 0; display: grid; gap: 14px; }
.danke-karte .schritte .s {
  display: flex;
  gap: 14px;
  align-items: baseline;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 10px;
  padding: 14px 18px;
  color: var(--muted-on-dark);
}
.danke-karte .schritte .s .nr { font-family: var(--font-display); font-style: italic; color: var(--gold); font-size: 1.15rem; }
.danke-karte .schritte .s strong { color: #fff; font-weight: 600; }

/* ---- Scroll-Reveal ------------------------------------------------------- */

.reveal { opacity: 0; transform: translateY(18px); transition: opacity 0.6s ease, transform 0.6s ease; }
.reveal.in-view { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; transition: none; } }

/* ---- Mobil --------------------------------------------------------------- */

@media (max-width: 760px) {
  .hero { padding: 60px 0 52px; }
  .section { padding: 56px 0; }
  .ablauf { grid-template-columns: 1fr; }
  .dossier-liste { grid-template-columns: 1fr; }
  .versand .felder { grid-template-columns: 1fr; }
  .frage { padding: 24px 18px; }
  .frage .hilfe, .frage details.beispiel { padding-left: 0; }
  .ueber { grid-template-columns: 1fr; }
}